LUX SHAMPOO TVC

This high speed camera tvc combined live action with spinning orchids, coloured liquid clashes and falling drops. The timing needed to shoot these elements is critical.

Getting 2 different coloured and density liquids to hit each other in the middle of the frame and in the focal plane was the aim. Once it was achieved, the challenge then to get variations out of the shot, as it became clear that NORM was doing too good a job at repeating the same thing each time, and the director desired greater variations in the clash. We achieved this by introducing various shaped receptacles to launch the liquids.

There was also a stills element to this shot which we managed to capture through laser triggers.